(Baothanhhoa.vn) – In the midst of a scorching summer, we all crave a drink that not only quenches our thirst but also offers a refreshing, pure, and safe experience for our health. Many people are familiar with the refreshing roadside glass of cane juice, with its natural sweetness easing the tropical heat. But in today’s fast-paced life, is traditional cane juice still enough to satisfy the increasingly sophisticated tastes and health-conscious demands of consumers?
From that concern, Lam Son Sugar Joint Stock Corporation (Lasuco) – a pioneer in Vietnam’s cane industry – has boldly introduced a new answer: Lasuco’s Ginseng cane Juice. A combination that seems unusual at first glance but proves to be delightfully harmonious, offering a completely different beverage experience this summer.
From Verdant Cane Fields to a Chilled Can of Ginseng Cane Juice
When people mention Lasuco, they immediately recall the familiar slogan: “All from Nature.” With decades dedicated to cane and farmers in Thanh Hoa province, Lasuco has built a solid reputation not only through its clean sugar products but also via a closed-loop green ecosystem — from organic cultivation areas, modern processing lines, to a diverse product portfolio.
This natural value is nurtured from the fertile Lam Son lands, through the diligent hands of local farmers and advanced extraction technology, to be finally crystallized in every drop of sweet cane juice. Now, Lasuco has gone a step further, combining fresh cane with precious ginseng to bring consumers a brand-new beverage.
To produce this drink, Lasuco leverages its advantage of more than 16,000 hectares of fresh cane fields, cultivated without harmful chemicals or growth stimulants. The cane is harvested at peak ripeness to preserve its natural sweetness and then cold-pressed and sterilized using cutting-edge technology to retain its freshness, flavor, and safety.
What sets this drink apart is the addition of ginseng — a renowned herbal ingredient often referred to as a “miracle tonic” that boosts energy, enhances immunity, and promotes mental clarity.
Rather than relying on artificial flavors or preservatives, Lasuco uses naturally extracted ginseng essence from strictly selected sources. As a result, the cane juice is not only sweet and cooling but also carries a gentle aroma of ginseng — delivering a soothing and revitalizing experience.
A Healthy, Convenient Drink for Any Moment
On a hot afternoon during your commute, imagine stepping into a convenience store and grabbing a chilled can of Lasuco’s ginseng cane juice — it’s not just a thirst-quencher, but a small treat for your body after hours of stress.
Or during a late-night work session, instead of a harsh cup of coffee, why not sip on ginseng cane juice? It’s sweet, subtly energizing, doesn’t cause insomnia, and is gentle on your stomach.
With its sleek, modern packaging that’s easy to carry, Lasuco’s ginseng cane juice is a perfect companion for outings, picnics, or simply chilling in your fridge — ready to refresh your senses at any moment.
If cane is all about pure, sweet refreshment, then ginseng brings a subtle, herbal touch — slightly bitter at first but followed by a deep, lingering sweetness. When combined, these two seemingly contrasting ingredients complement each other, creating a unique beverage that surprises you yet feels instantly familiar.
You’ll be amazed by the icy chill of the fresh cane juice, the gentle fragrance of ginseng, the balanced sweetness that’s not overpowering, and the clean aftertaste. Just one sip and you may find yourself hooked — it feels light on the stomach, not cloying like many soft drinks, and without the jitters of strong coffee.
A Vision to Elevate Local Agricultural Products
More than just a refreshing drink, Lasuco’s ginseng cane juice represents a bold ambition to elevate the value of Vietnamese agricultural products. From the humble cane — a plant deeply rooted in Thanh Hoa’s farming culture — now emerges a new form: modern, innovative, and accessible to all generations of consumers.
Gone are the days when cane juice had to be consumed immediately due to spoilage risks. Now, you can enjoy fresh cane juice anytime, anywhere, thanks to internationally standardized canning technology. This not only expands distribution channels for farmers but also helps affirm the brand of clean Vietnamese agricultural products, ready to compete with imported beverages on supermarket shelves.
In today’s world, where consumers increasingly care about the origins of products, prefer natural ingredients, and reject harmful additives, Lasuco remains steadfast in its philosophy:
“Bringing natural sweetness, preserving full nutrition, and never compromising health.”
Each can of Lasuco ginseng cane juice is strictly monitored — from farming, harvesting, cold pressing, extracting, packaging, to distribution. The entire process is closed-loop, ISO and HACCP certified, ensuring the product always retains its fresh, just-pressed taste.
This product is also Lasuco’s response to the changing preferences of Gen Z and Millennials — young consumers who crave novelty, value health, and prioritize products with clear origins. Instead of sugary sodas filled with artificial sweeteners, young people now have a new choice: a “green” can of cane juice — green in cultivation, green in production, and green in environmental consciousness with eco-friendly packaging.
To Lasuco, each product is more than just “a beverage” — it’s a way to honor the hard work of farmers, to spread the spirit of “clean eating – green drinking”, and to gradually elevate the reputation of Vietnamese agricultural goods on the global stage.
That nostalgic cane juice from our childhood is now “upgraded” to keep pace with our fast-paced modern lives. And in every sip of ginseng cane juice, you’ll not only taste its sweet coolness but also feel the story of “All from Nature” that Lasuco has tirelessly pursued for decades.
Sometimes, happiness is that simple: a natural sweetness, sincere care, and a product made by people who always put health and nature first.